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About Gummia

Gummia Sverige is a Malmö-based online store offering world-class hair accessories, jewelry, and kids’ gifts. We combine quality and style at an affordable price, with free shipping across Sweden.

Gummia began with a simple, heartfelt moment that changed everything—the day my daughter arrived with a full head of hair. I searched endlessly for beautiful, high-quality hair accessories in Sweden but found nothing that truly captured the joy and beauty I wanted to share with her. What started as a personal mission quickly blossomed into a passion, and in 2021, Gummia was born.

What started as a small collection for little ones has now evolved into a vibrant range for everyone—women, men, and children alike. From playful everyday pieces to elegant, occasion-ready accessories, each item is hand-selected and designed with love, comfort, and uncompromising quality in mind.

At Gummia, we believe that the right accessory is more than just an ornament—it’s a spark of confidence, joy, and everyday magic. That’s why we take pride in creating pieces that are not only stylish but also thoughtfully crafted to stand the test of time.

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This is just the beginning of our story. We’re so grateful to have you with us on this journey, and we can’t wait to continue creating moments of beauty and joy together.

With love and gratitude,

The Gummia Family